Parker recently celebrated the 50th anniversary of the best selling Parker
Jotter with three special Jubilee anniversary editions.
In 1946 Kenneth Parker wrote a letter to Time magazine stating that he resented
the notion that the Parker Pen Co. was napping because it didn't have a product
in the exploding ballpoint pen market. Unknown was the fact that Parker had been
researching and developing ballpoint pen since the 1940’s.
"As long as two years ago, our management realized-between naps-that
we could make a quick, fast bulge in sales and profits by marketing a ball pen."
Kenneth Parker predicted with a short statement…"If and when Parker
brings out a ball pen, it won't resemble anything now on the market."
After waiting almost nine years to enter the ballpoint market Parker put the
Jotter into production in just 90 days. This project was the responsibility of
Daniel Parker and on December 22, 1953 “Operation Scramble” was launched.
This was a rush to production and the first Jotters emerged from Janesville January
5, 1954 and was priced at $2.95.
This was the start of the decline of the fountain pen and the era of the ballpoint.
In 1953 the value of ballpoint sales finally overtook the sales of fountain pens.
Parker's late entry into the ball pen market proved to be a brilliant move, particularly
because of the Jotter's design innovation, quality and price point.
One of the most important designs was the rotating refill. With each click,
the Jotter's ball would rotate 90 degrees, which means it would wear evenly,"
he said. "All of the other ball pens were wearing unevenly, and after three
or four weeks, they didn't work." This feature exists to this day. There
were many other improvements in the design of the Jotter over the years, most
notably the sintered steel ball which had a textured surface which allowed for
a better grip on paper and better ink flow and delivery. The result was the introduction
of the “T- Ball” Jotter in June 1957 and Parker lowered the retail
price to $1.95.
To mark this 50th anniversary, Parker has launched the Jotter Jubilee, a special
edition pen that will only be produced through November.
The Jotter Jubilee is available in two finishes and two colors. It follows
the patterns and designs of the 1950s, and the trademark Parker clip has lost
its feathers. The top of the plunger is engraved with "50." The collection
features the fun and colorful Jotter Gel 50s collection in five 50s inspired color
finishes; the stylish Jotter Special Edition range with ball blasted maze or dots
patterns, and the sophisticated Jotter Premier Edition model with its silver filigree-sleeved
barrel.
The design inspiration of all the new pens has been taken from the 1950 era
– the decade when design and technology were booming, and when the Jotter
was born – and re-interprets the brand for the 21st century. The Maze pattern
references to the square and abstract graphics which were found on virtually everything
in the print media of the 1950’s. The Dots pattern is also a timely theme,
taken from the halftone screen printing technique used at that time for the growing
popular comics and illustrated press. Similar to the vintage Parker 45 Harlequin
pattern, the effect is created by a sand blasting which leaves a matte and gloss
finish.
The Jotter Jubilee Special Edition is a universal, ageless writing instrument
that will kick off the next 50 years with style. In a choice of a charcoal or
blue finish, the Jotter Jubilee Special Edition features a modern twist with these
two 50’s influenced patterns.
The third, and most highly anticipated new development from Parker for the
Jotter Jubilee, however, is the stunning new Premier Edition model – which
will only be available at the end of this year.
This is a pen for design aficionados and collectors. Based on the original
Jotter Filigree – a pen that was sold almost exclusively at the 1959 New
York World’s Fair – the Jotter Premier Edition features a sterling
silver cap, hallmarked as a guarantee of quality, and a sterling silver button
and filigree sleeve.
Available in two finishes – licorice black on silver, and saffron yellow
on silver - the body is ornamented with a remarkable effect, achieved by cutting
a pattern into the sterling silver sleeve, and then molding the colored barrel
with the sleeve. This complicated technique gives a beautiful result that again
references the square and abstract graphics so popular in the 1950s, making the
Premier Edition pen and its shiny black metallic gift box the last word in contemporary
chic.
The Jotter was Parker’s first ever ball point pen, although not the
first ball point pen on the market, extensive research and development meant that
when Parker launched the Jotter, it blew away the competition with its innovative
design, new materials, and long refill life time. Then heralded as a beacon of
modernity, today it is still the essential lively Parker companion.
The Jotter remains today as a worldwide symbol of Parker design and success
more than any other product in its history. The Jotter is accessible and affordable,
yet unsurpassed in its quality, and over the course of the last half-century more
than 750 million have been sold worldwide.
All new Jotter models are packaged in specially designed Jubilee gift boxes.
Vintage Parker Jotters from the collection of Don
Lavin
Reference material from The Incredible Ball Point Pen by Henry Gostony and Stuart
Schneider
The Parker Jotter Jubilee and the book The Incredible Ball Point Pen
are available from Fountain
Pen Hospital
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