I'm sure many of you are tired of the seemingly endless discussion about the
origins of the Duofold name. I'm a little surprised to hear some collectors, however,
protest this sort of discussion, since I think it is the sort of historical analysis
that makes the hobby so fascinating. While the discussions on the Internet are
very entertaining and often educational, there is an "extra-web" tradition
of pen scholarship, the fruits of which have been found for years in "The
PENnant", the newsletter of the Pen Collectors of America. Michael Fultz,
Daniel Zazove, and David Nishimura, all of whom contribute generously to the pen
debate, are examples of collectors whom I would also call pen scholars. They have
written several excellent, thoroughly researched articles that I highly recommend.
Fultz and Zazove have written a seven-part history of Parker's great Duofold,
published in serial form in "The PENnant". Although the authors don't
say specifically "this is how the Duofold got its name", they clearly
point out the answer, which I'll explain below.
Some time ago, I posted on a couple
of pen sites my theory on this subject. I said then (and I still think now) that
the name derives from the pen's distinctive two-color scheme (DUO) and specialty,
manifolding (FOLD) nib. My thinking was that these were the essential, distinctive
features of this pen when it was introduced in 1921. Now I've found some compelling
historical information in support of this theory.
The pen was the creation of a
Parker salesman, Lewis Tebbel, who traveled to Janesville to have the factory
assemble a pen similar to a #26, but with a red and black color scheme and a manifolding
(very hard, for carbon copy work) nib. Tebbel did not get a favorable reaction
at first from the Parker management hierarchy, but he did take some prototype
pens back to his sales district. These prototypes were made in the early part
of 1921.
George Parker was traveling overseas
in 1921, and he didn't hear firsthand about the Duofold until he arrived at port
in San Francisco in very early August 1921. Here, a district manager much more
popular than Tebbel, E. W. Davies, pitched the pen’s concept to him. George
Parker explained the concept within days of hearing about it firsthand in a mimeographed
newsletter, distributed to salesmen on August 4. I won't quote all of Parker's
comments here--they can be read in Vol. X, No. 1 of "The PENnant"--but
his descriptive points ALL relate to the dual color scheme and the specialty purpose,
manifolding nib. Parker states: "it is made of maroon rubber with a cap at
the end of the fountain opposite the pen point and also the blind cap which sets
over the pen, black rubber, the rest of the fountain Maroon, making a most distinctive
looking pen. The pen is manifold and especially ground for this Duofold pen".
In fact, in bold, all caps, Parker summarizes the exciting new pen as follows:
DISTINCTIVE LOOKING PEN
BUILT IN A DISTINCTIVE WAY
AND FOR A DISTINCTIVE PURPOSE
Parker specifically mentions
the 2-color scheme five times and the manifolding nib eight times. There is no
mention of airplanes (Parker may have had a “Duofold” airplane, but
he didn't even name the pen, Tebbel did), long-johns, desk sets (the Duofold desk
set premiered in 1926), double ink capacity, folds in the filling system or the
notion that this could be used as an eyedropper.
Frank Dubiel, whom most collectors
know is a very knowledgeable and helpful pen expert, is insistent that this last
feature is the defining aspect of the pen's name. Besides the reasons given above,
there are others to suggest Tebbel (and it must be remembered that HE--not Parker's
advertising department nor Parker himself--named the pen) was in no way thinking
of filling systems when he coined "Duofold".
Parker had marketed its "safety
sealed" pens since the mid teens with this "dual use filling system"
feature. The "safety sealed" ads first referred to Parker's inner cap
design, which was supposed to prevent leaking. But during World War I, Parker
made much ado in its advertising of the fact that their button and bar self-filler
was more practical than either Conklin's crescent or Waterman's coin (or the upstart
Sheaffer's lever) since, if the sac ruptured in any of these, the ink would bleed
from the barrel slots. The fact that, in an emergency, one could take the filler
out of a self-filling pen and use it as an eyedropper was marketed primarily to
"the boys overseas", who might actually (living for months in a trench)
have a use for such a feature. But for practical purposes, this was a minor feature
meant only to give Parkers a slight edge in the self-filling wars, and, again,
it is a feature advertised many years before Tebbel conceived the Duofold. Those
Duofold ads that do contain this vestige of a previous marketing gimmick are ads
that feature pens other than the Duofold line. Does it really make sense that
Tebbel would choose to name his new, specialty use pen for an eight-year-old feature
that had done nothing to stem Parker's slide in the self-filling pen sales to
fourth of the "big four"?
In the earliest Duofold printed advertisements,
the pen was described as "a distinguished looking pen, red-brown in color,
and has a manifold point which writes perfectly on any paper". The distinguishing
points of this pen in early advertising are, again, its nib ("write home
[while traveling] on your knee", "heavy gold nib . . . guaranteed for
25 years") and its distinctive color scheme ("Lacquer red color says--'don't
forget your pen!' ", "Rivals the beauty of the Scarlet Tanager").
It is important to note that when Parker finally applied for trademarks on this
pen on January 14, and May 23, 1922, the trademarks were for the name and the
red and black color scheme. Anything other than a distinctive two-color appearance
and manifolding nib on a true "Duofold" came later--all black hard rubber
Duofolds weren't introduced until 1923.
While it is true that Parker made
many other claims for this tremendously successful line of pens during succeeding
years, I think that the evidence cited above explains its inventor's intent. Like
many creative individuals in large corporations, Tebbel's genius in the generation
of a pen that literally turned Parker's financial future around was not emphasized.
Once the pen became "an event", i.e., a tremendous marketing success,
the specialty nature of the original Duofold was quickly downplayed. For those
interested in the details of pen history, however, Tebbel remains an interesting
character and HIS concept for the pen (and its name) are by no means a complete
mystery.
Tim Barker is an architect practicing in
St. Louis, Missouri. His
primary collecting interests are Parker pens of all types, big black pens
and points tuned for freehand and notebook sketching. Tim is particularly
fascinated by the patent and advertising histories of the great American
pen companies.
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